Patents protect inventions from being copied by providing the patent owner with the exclusive right to exploit an invention. Successful and innovative businesses use patents to protect their investments in research and innovation and to charge a premium for their products and services.
TradeMarks (often called brands) are the marketing interface of your business. TradeMarks are a means of identifying a unique product or service and are therefore a very valuable marketing tool and business asset. Some say brands assist consumers in their selection of goods and services.